adwords ads examples

Amazing Google Ad Examples You Need to Study Right Now

When you are looking to advertise on Google, you just have a limited space and time to grab the searcher’s attention. With just 30 characters allowed in the heading, it tends to be difficult to write a compelling title. However a few organizations crush it every day with their wonderful ads. So exactly how would they do it? And, you can copy them?

Luckily we have a lot of Google Ad examples to show you.

When it comes to Google Ad examples, you have plenty of options to choose from. Most large scale campaigns are controlled by huge companies that have big budgets and a ton of assets to deliver mind blowing results. They also have lots of experience running campaigns and know a thing or two about how to create the ideal Google campaign. If you are looking for some great Google Ad examples, then we have plenty of them in this article.

The Best Google Ad Examples

We are here to explore the amazing Google ad examples and what you can learn from them. We have self-picked 10 of our preferred examples from different industries and have separated them into easy to understand chunks. So get your pen and prepare to make a lot of notes! Here are our best 10 Google ad examples.

1  Upwork: Tell Users Why You Rock


Key Points

  • Great call to action
  • Excellent second headline reinforcing the first
  • Uses sitelink extension

Upwork is an online marketplace for freelancers that helps to connect with clients. This PPC ad they are running is an excellent way to get potential customers searching for freelancing job.

Why It’s Great

The ad begins with a great call to action, hire the BEST, not simply anyone. It also fortifies it by calling them specialists in their field, which also includes another level of trust. The description below tells more about their service and the advantages it offers, such as, a “pool of experts and agencies”. By convincing buyers they will get more work for less than they are paying now, this is a brilliant way to get them interested. A strong call to action will tickle some user’s interest and make them click. This is exactly what the ad is meant to do and why it is an excellent example of a Google ad.

They have also use site extensions to guide user to the most important pages of website, for example, “how does it work” and “browse freelance talent”. Not only these extensions improve the size of the ad, making it more noticeable, but they also increase the CTR (click-through rate). With an ad like this at the top of the Google search results, it is very hard not to click it.

2  Click: Give Users Confidence


Key Points

  • Clearly explained services
  • Builds trust
  • Simple and straight to the point
  • Includes pricing to deter unqualified leads

Click, a UK based company that has expertise in SEO services. This PPC ad they are running is an excellent example of how you can get across trust and reputation in an ad without using the review extension.

Why It’s Great

The ad’s headline clearly tells what they do which is very important. Their brand name on its own does not really tells what they do, but the phrase “expert SEO services UK” clearly does. They also go on to include their trust factor which is that they were awarded as a best SEO agency in 2019.

The description only continues to expand the trust factor they mentioned in the headline. They also offer other reasons why they are the best by mentioning their strategies and that they are specialists in search.

To increase the chance of getting qualified leads, they mentioned the phrase “services from £3000 per month” to give users an idea of their costs. There is no point letting anyone click the ad and telling them the cost after, as you have already paid for the click. Rather, by telling users the price before, they’re likely saving themselves a bit of monthly ad spend!

3  Fasthosts: Lure Users In With Deals


Key Points

  • Pushes USP (Price)
  • Builds trust with 3rd party reviews
  • Uses site extensions

If you ever needed hosting, then you have probably search on Google about web hosting and seen the hundreds of identical results that come back. With the industry being too competitive, organizations are constantly trying to separate themselves and make themselves stand out. Fasthosts, a large hosting organization in the UK is just one example of a company that is doing just that.

Why It’s Great

The headline for the ad starts with something eye catching by listing their starting prices “from £2.50”. This by itself is enough to get lost of users interested on clicking their ad, especially those who are looking for a cheap deal. The follow-up of “50% off all packages” is sufficient to lure in everyone else.

The ad also includes their Google review rating which ranks them 4.1/5. This is a great confidence booster as it shows they are reputable and have a lot of positive reviews (more than 209). The description below is really short but really there is not much more to be said. Their services include unlimited bandwidth, and they offer a range of freebies including a free domain.

Below the description, the ad also includes some quick links to important pages of website. These links also include a call to action, for example, “50% Off Web Hosting”. Combining these elements together, the ad is very convincing and does exactly what it’s meant to do: get users clicking and purchasing.

4  Direct Line: Tell Users Why You’re Unique


Key Points

  • Easily recognizable
  • Encourages clicks
  • Lists benefits
  • Call to action ad extensions

Direct Line is a big brand in the car insurance industry and has been around for a long time. Since they are not offered on any price comparison sites, Direct Line is often less expensive than other insurance providers found on the web. This gives them a unique selling point which they can push with their advertising.

Why It’s Great

The headline of the ad starts with their brand name and register trademark symbol which is always a smart idea to separate yourself from competitors. After that, the ad pushes their primary selling point which is “we’re not on comparison sites”. This basically tells users that if they want to use Direct Line, they will have to visit their site. This is an excellent way to boost their CTR specially when there are lots of price comparison websites showing up in the results.

The ad description proceeds with the interesting selling point and strengthens the way that you won’t find them anywhere else. Again, by telling the user they won’t find their prices on other site, it increases the chances that they will click. The description then goes on to list all the benefits of Direct Line including 24×7 emergency phone line and 5-star Defaqto rating.

To get the user to click, the ad also adds two call to action links at the bottom. The clear “get a car insurance quote” and “multi-car insurance” are great CTAs to get users to click. Overall this ad is very much developed and includes many trust factors, CTAs and reasons to buy from them.

5  Apple: Always Promote Yourself


Key Points

  • Protects their market share
  • Clearly listed benefits
  • Monthly pricing to seem cheaper
  • Call to action site extensions

You must be surprised to know that Apple, the biggest mobile phone producer is even running their ads on the first place of Google.

Why It’s Great

In spite of the fact that Apple is a very well known and established brand, there are two main reasons why they run advertisements. The first reason is that people often forget about products no matter how big the organization is. Second, if Apple don’t hold this position, then someone else will. By bidding for this keyword they are basically fending off competition. Unlike the other Google ad examples on this list, Apple are bidding on their own brand name.

The ad’s headlines begins with the name of the latest mobile, the iPhone 11 as it has historically been Apple’s flagship product. The description of the ad begins by attracting users with a cheap price of “from £22.99 a month”. iPhones are often sold for £800+ so telling customers they can pay monthly is always a smart idea. As another incentive, the ad also tells users that they can get it cheaper if they they exchange their existing phone.

The ad then goes on to highlight all the key benefits of the iPhone 11, for example, all day battery life, new colors, and the new “slofie”.

Finally, after listing all the benefits and highlights, the ad finishes off with five call to action buttons. These buttons range from “buy iPhone” to “from £559 with exchange”. These are great as although they mean buy now, they are not worded in the same way. “From £559 with exchange” is a great call to action to convince people to buy who might not have enough cash to buy one outright.

6  Injury Lawyers 4 U: Differentiate Yourself From The Competition


Key Points

  • Builds on brand
  • Clear description
  • Clearly listed services
  • Call to action ad extensions

Next site in our list is Injury Lawyers 4 U. Having been in the business for quite a while, Injury Lawyers 4 U are a very known brand in the UK. Not just have they ran different TV adverts to increase exposure, but they now run Google ads.

Why It’s Great

The headline of their ad begins with their brand name which makes them easily recognizable. The chances are people have already know about them before which grabs their eye. The headline then follows up with “expert legal advice” which helps convey trust to the reader.

The description of the ad gets straight to work in listing the benefits of their service. “Claim with confidence” is a big incentive that many legal advisors push these days and InjuryLawyers4U also take benefit of it. They also proceed to discuss how they deal with all of the cases themselves and don’t pass them to other organizations or mediators. This again builds a trust factor that you are getting a genuine service and professional results.

To get readers more interested, the ad also displays the type of cases they cover including accidents at work, road traffic accidents, slips and medical claims. At the bottom of the ad, there are 4 call to action which help increase the chances of readers clicking. By giving them direct links to their services page, readers can tap on whichever page interests them the most which is likely to increase the ads CTR.

With their service’s benefits clearly outlined & various trust factors, this ad answers every question a user might have about their organization. It is also a good example of an eye catching ad which is the reason it’s on our list of Google ad examples.

7  JBL: Use Ratings To Boost User Confidence


Key Points

  • Makes use of brand name
  • Live pricing extension
  • Call to action ad extensions

JBL are an electronic company that has produced headphones and speakers for quite a long time. Known for its top notch products, JBL has a lot of competition from other brands, for example, Dr Dre Beats, Sennheiser and Sony. To separate themselves from their opposition they offer exclusive offers to customers with their official JBL shop.

Why It’s Great

The ad’s headline begins with a brand name and the keyword which always catches the users attention (earphones in this case). It also goes on to list the address of the site which is great at getting user’s attention.

The description of the ad begins with “Immerse yourself in music no matter where you are with JBL headphones” which again is excellent for people who have never heard about JBL. The first few words of the ad clarify what they sell and why they are a well known brand. The description then proceeds to explain the many benefits of shopping at the JBL store, for example, free shipping. This is a good incentive that will often win over customers and stop them from going somewhere else.

Moreover, at the bottom of the ad, they added call to action links which takes users directly to product categories. To show customers that they don’t simply sell headphones, the ad also includes a link to other products they sell. This takes customers to their sale section where they can see products with up to 40% off. The only thing we would change here is likely adding more categories, for example, speakers and soundbars but nevertheless, it is still a perfect ad.

8  Juniqe: Reinforce Your Reputation


Key Points

  • Shows success
  • Short and to the point
  • Builds trust with reviews
  • Uses ad extensions

Juniqe is an online shop that works in selling banners and prints. Having been around for quite a while, they primarily rely on Google promotions to drive buyers to their site.

Why It’s Great

The headline for the ad includes their brand name and domain URL which is an excellent way to separate themselves from different shops. To catch users eye they use the registered trademark symbol on their brand name to show they are not just a small drop shipping store. if you are looking for posters then the chances are you will find it here.

The ad also includes a Google star rating below the headline which also catches user’s attention with their score of 4.7/5. This adds a great trust factor to the company as users generally respond positively to high score ratings. This makes users much more likely to click on the ad and at last make a purchase.

Like many other great Google ad examples, the description of the ad is fairly short gets straight to the point. “Find the perfect wall art for your home” indicates that they have a huge selection of posters that will satisfy everyone. The description then follows up with “printed just for you here in Europe” which is another great trust factor as it will be coming from somewhere close by and not China. This gives potential buyers, even more, confidence to shop with them.

At the bottom of the advert, they list several styles of posters that they sell including animals, florals, maps and cities, as well as typography. Although these aren’t site extension links, they still give the user a great idea of what products they offer.

Combining the various trust factors and high rating, this advert is a good example of how to get users to convert.

9  Argos: Confront Any User’s Suspicions


Key Points

  • Strong headline
  • Description builds trust
  • Solid reviews

Argos is the UK’s largest retailers that sell a variety of products from fridge to TV’s. traditionally an offline retailer, Argos has now moved online and offers customers the ability to order products to their home. This example of one of their many ads is centered around 4K TVs which have become very popular recently.

Why It’s Great

The headline of the ad catches users attention with the mention of 4K TVs and the ability to pick up in store. The description gives more detail on the offer by telling users “check online and reserve products at your local store”. With more than 700 stores all over the world, this makes it super convenient for customers who can’t wait full day for delivery.

Just beneath the headline, the ad also includes a review extension that shows their rating of 4.6 stars from 35,372 reviews. A great indication for anyone looking to purchase from Argos as it shows off their impressive surveys result. The ad also shows their return policy which is listed as 30+ on most products. This helps build trust by telling customers they can return products if they don’t like them inside 30 days.

The only thing this ad is missing is local store extension that automatically displays the closest store based on the customer’s location. Although, Argos do use it on other ads, for whatever reason they have not chose to use it on this one (or Google has not decided to show it). Which is a shame because the whole ad’s point is based around local stores and collecting in store.

10  Beds: Always Promote Your Sales


Key Points

  • Sale announcement in the headline
  • Concise and clear
  • Lists products
  • Makes the buying process easier

The last ad on list by is a killer one. Beds are a UK based company that just happens to sell beds. With an exact match domain, they pretty much have the ideal brand when it comes to selling beds. However, that is not all, Beds also have a lot of offers for customers to exploit.

Why It’s Great

The headline for this ad is extremely strong and instantly gets customers attention. Everybody loves a sale, and if you are looking for a bed then you are probably going to be interested in what they have to offer.

The description of the ads gets straight down to the key points of why you should buy from Beds and lists the various benefits. The current sale they are running gives users rock bottom prices, great service and free next day delivery. The second line of the description basically repeats and strengthens the advantages but also includes that they offer hassle-free returns just in case you don’t like what you have ordered.

The ad also lists the different types of beds they sell including leather, wooden, bunk beds, and fabric. At the end of the ad, it gives users several call to action buttons which include particular bed categories. This stops users having to search for the item and takes 1 step out of the whole conversion process. Overall this ad is an amazing example of how using the right extensions can completely supercharge your click-through and conversion rate.

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